Define first visit
Separate trial, intro, guest, and existing-member attendance before combining cohorts.
First-visit benchmark
The first visit is not the retention event.
A reliable baseline separates first-visit attendance from the next booking, repeat participation, membership conversation, and reactivation. Use those cohorts to find where a good first experience fails to become a routine.
Transparent assumptions. No member data required.
Operator tool
Make the invisible gap specific.
Measure visit two
Choose a fixed return window and track the next booking, attendance, and time to return.
Connect to membership
Keep membership conversion separate from visit-two behavior so the actual leak remains visible.
Bring these answers into a private Branch preview to turn the assessment into an operator-specific workflow.
Use it responsibly
Planning math is not proof of lift.
The output is a starting point for a baseline conversation. Verified improvement requires a defined cohort, reliable attendance truth, and an approved comparison.
Related operator paths
Questions operators ask
Clear answers before the next action.
Is this a Branch customer benchmark?
Not automatically. This asset is a transparent planning or self-assessment tool. Any observed benchmark must include a defined sample, methodology, date range, and approval status.
What should I do with the result?
Choose one leakage moment, then create a community to review a private Branch preview around that workflow.
Does using the tool contact members?
No. The public tool is for operator planning and does not contact community members.
Private Branch preview
Show us where people get stuck.
Create a community and we’ll map one real attendance or conversion workflow around your context.
Create your community →No migration. No members contacted before review.