Map the states
Track curious, questioning, ready, registered, at-risk, attended, repeat-ready, and lapsed people as distinct states.
Operator playbook
Attendance leakage is the gap between intent and follow-through.
Attendance leakage happens when a person is interested but does not receive the right reassurance, recommendation, reminder, or return path at the moment they need it.
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Who this is for
Built for operators with real demand and fragile follow-through.
Operators of recurring leagues, gyms, clubs, studios, classes, and social communities with existing demand but inconsistent follow-through.
How Branch handles it
Turn the uncertain moment into one useful next action.
Name the blocker
Separate fit uncertainty, social anxiety, logistics, payment, timing, placement, and lack of a next step.
Choose the next action
Answer, recommend, remind, ask for feedback, escalate, or pause based on operator rules and the person’s context.
What to measure
Measure movement, not message volume.
Before attendance
Intent → registrationUnanswered fit and logistics questions quietly reduce conversion.At attendance
Registration → show-upConfidence and arrival clarity matter after someone says yes.After attendance
First visit → returnA positive experience still needs a specific next path.Questions operators ask
Clear answers before the next action.
Is attendance leakage the same as low demand?
Not necessarily. An operator may have strong interest but lose people through uncertainty, slow follow-up, unclear fit, or weak return paths.
What should operators measure first?
Start with reply rate, reply-to-registration, registration-to-attendance, first-visit-to-return, no-show rate, unresolved friction, and staff time spent following up.
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