Define the population
State who entered the funnel, which community or event they were eligible for, and the observation window before comparing outcomes.
Operator playbook
RSVP is a commitment signal. Attendance is the outcome.
A trustworthy attendance funnel keeps interest, registration, RSVP, check-in, attendance, and repeat participation separate. Branch uses those distinct states so operators can see where follow-through changes without presenting an RSVP or message as proof that someone showed up.
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Who this is for
Built for operators with real demand and fragile follow-through.
Operators and teams that need to evaluate attendance conversion, no-show recovery, or repeat participation without confusing activity signals with verified presence.
How Branch handles it
Turn the uncertain moment into one useful next action.
Keep states separate
Record interest, registration, payment, RSVP, check-in, attendance, no-show, and return as distinct facts with their source and confidence.
Compare responsibly
Use a holdout or clearly defined comparison where possible, report sample size and limitations, and avoid calling attributed activity causal lift.
What to measure
Measure movement, not message volume.
Signal
Reply or RSVPUseful evidence of intent or commitment, but not proof of physical presence.Truth
Verified check-inThe attendance source should be named, auditable, and kept separate from inferred status.Learning
Return participationA second event, visit, or session shows whether the first experience became a repeat path.Questions operators ask
Clear answers before the next action.
What is the difference between RSVP and attendance?
An RSVP records a person’s stated intention or reservation. Attendance requires a separate presence signal such as a check-in, ticket scan, operator confirmation, or another approved source.
Can Branch prove that a message caused attendance?
Not from attribution alone. Causal claims require a defined comparison or holdout, a consistent observation window, reliable attendance truth, and documented limitations.
What should an attendance report include?
Include the population definition, event or observation window, state definitions, attendance source, sample size, comparison rule, limitations, and any unresolved or disputed records.
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